2019 Brand Image Awards: Mazda Wins Again!
For two years in a row, Kelley Blue Book recognized Mazda as the Top Performance Brand. Kelley Blue Book is a top vehicle evaluation and data source. Keep reading for all the great details about the 2019 Brand Image Awards!
According to a recent Mazda press release, Kelley Blue Book Brand Image Awards identify automotive makers outstanding accomplishments. Those accomplishments are in developing and sustaining brand characteristics in order to capture people’s attention. The automakers generate eagerness and passion from the new car buying community.
“We work hard to focus on what the driver wants – cars that are engaging to drive with our unique Kodo styling and our inventive engineering. This commitment to our customers is what pushes us to continually make improvements. We are honored to have this dedication recognized by being awarded Kelley Blue Book’s Top Performance Brand award for 2019,” said Dino Bernacchi, chief marketing officer for Mazda North American Operations. “Mazda is a company made up of skilled craftsmen, and we will continue to infuse each vehicle with the soul and passion of our talented people.”
No Easy Task
Kelley Blue Book doesn’t base its decision on just a single poll or a single instant. The Brand Image Awards are based on the “perception data” provided by Kelley Blue Book Strategic Insights’ Brand Watch. The Brand Watch is an online model and brand perception tracking study. The study offers understandings on what people take into thought when deciding to buy a new car.
“Mazda vehicles are engineered to be intuitive and exciting to both the driver and passenger, which is something that resonates with consumers,” said Hwei-Lin Oetken, director of strategic insights for Kelley Blue Book. “This is Mazda’s second consecutive award for Top Performance Brand, which is validation of the Mazda team’s steadfast commitment to building familiarity and loyalty among consumers.”
Obviously, we think this is a pretty big honor! We also think you should stop by Beach Mazda at Beach Automotive Group. Come check out some 2019 Brand Image Award winning Mazdas so that you can see what they mean. By all means, stop by today!