Jinba Ittai – What does it mean to you?

October 22nd, 2016 by

Jinba IttaiHave you heard of Jinba Ittai?

It’s something special, that’s for sure. Keep reading to learn about Jinba Ittai.

Just like the connection of a horse and its rider, so too, should be the connection of a car and its driver. It’s the taking of the reigns, or the steering wheel, and knowing that’s where you need to be. It’s the absolute knowledge that the ride you’re about to take will be the ride of your lifetime.

Mazda understands the relationship between man and car. There has to be a connection between the two. If the car isn’t comfortable or if the car isn’t fun to drive, that connection will be missing.


Jinba IttaiThe Concept

The concept of Jinba Ittai is not new. It has its origins of early Japanese archery called Yabusame. As early as 300 A.D., archers would take their bows, mount their horses for honor, battle or entertainment.

Today, Mazda has used the same concept when designing the MX-5 Miata. Designers always kept the idea of oneness in their minds. This is why the MX-5 Miata is so perfect to drive. It feels as though it is a natural extension of your being.

“When the car and driver are in perfect harmony,” Kijima said, “driving is fun.”

A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Kijima explains that Mazda aimed to create the same relationship between car and driver.


Jinba IttaiEffect on You

The MX-5 Miata puts the driver into the best body position to drive the car. Not only does this natural position make the car fun to drive, it also keeps the driver safe.

Beach Mazda thinks you should come feel it for yourself. Until you get behind the wheel of a new or used MX-5 Miata, you’ll never fully understand the power behind Jinba Ittai. Give Beach Mazda a call today and we’ll show you how driving matters.


Posted in History, Technology