New Technologies: Sustainable Zoom-Zoom 2030
In a recent press release, Mazda Motor Corporation announced electrification and connectivity strategies that strengthen the company’s human-centered design philosophy. The aim is to enhance the joy of driving. It is not only that though. Mazda also wants to provide drivers and passengers with peace of mind by way of a better connection with the car. They want to offer an “emotionally enriching joy of life” through owning a Mazda vehicle. Keep reading for all the details about the new technologies.
These new connectivity and electrification strategies are a part of Mazda’s long-term outlook for technology development. It is a part of Mazda’s “Sustainable Zoom-Zoom 2030”. That is Mazda’s mission to protect the beauty of the earth and enrich society. It is also their goal to cultivate individual lives and find solutions in the fields of people, society and earth. The new technologies will enhance the fundamental value of the automobile.
It is Mazda’s goal to reduce carbon dioxide emissions and increase the joy of driving. They aim to do this by using compact and lightweight electrification technologies. It will also refine the internal combustion engine. Mazda wants to offer electric vehicles as the best solution in parts of the world that create a high ratio of electricity from clean energy sources. From the Mazda website:
- With a view to achieving a 90-percent reduction versus 2010 levels in its corporate average “well-to-wheel” carbon dioxide emissions by 2050, Mazda will deploy some form of electrification in all production vehicles by 2030.
- By 2030, Mazda expects that internal combustion engines combined with some form of electrification will account for 95 percent of the vehicles it produces and battery electric vehicles will account for 5 percent.
- In-house development of electric vehicles will leverage the advantages of electric drive systems and be guided by Mazda’s unique human-centered development philosophy that focuses on human traits and sensibilities.
- Mazda will develop two battery electric vehicles, one powered solely by battery and another that pairs a battery with a newly developed range extender powered by Mazda’s small, lightweight and exceptionally quiet rotary engine. The range extender will recharge the battery when necessary to effectively increase the vehicle’s driving range.
- The concept behind the rotary-powered range extender was to leverage the rotary engine’s small size and high power output to make multiple electrification technology solutions possible via a shared packaging layout.
- Taking advantage of the rotary engine’s compatibility with gaseous fuels, the rotary-powered range extender is designed to also burn liquefied petroleum gas and provide a source of electricity in emergencies.
- Contribute to the resolution of social issues, such as the weakening of interpersonal connections. These have accompanied changes in society, by connecting people and society through connectivity technologies.
- Link connectivity with model-based development and reflect the results in future product development, improving quality and customer satisfaction.
- Leverage the alliance with Toyota Motor Corporation in the development of connectivity technologies.